Second, sales materials

 To some extent, are involved in almost every day you are some form of sales. you may not call it, or you do not realize it is a sale, but, in any case, it really is sold.
persuaded her husband to put down the newspaper, away from the remote control, two important matters to discuss a busy life. complex sales, such as the value of several million dollars on the purchase of real estate negotiations. to persuade his son wearing clean clothes. convince your sister go together with you and not you like her favorite restaurant to eat, let her pay and so on.
If your spouse do not want to discuss with you the life of affairs, but more willing to read a newspaper on the important news. your children that is essential to wear the clothes of their choice, or someone willing to eat your favorite restaurant my sister, this time you are still in sales activity.
in the second case, when people think their ideas better or make different choices with you, the sales skills to help you win more control of life. You can use an indirect way to effectively maintain your perspective.
think about a 5-year-old child, tears sounded, the request parents to buy him toys situation. the child during the sale, if the parents refused, he applied the basic sales techniques, and asked, ? through professional sales staff, there is no doubt the sales. in the prime-time television broadcast of the latest luxury car ads will bring us to the romantic atmosphere, it is also very easy to identify. but you realize that all the views we have experienced every day unexpected sales? In fact, we often come across examples of successful sales.
actor: the hardships of fame before you have thought about the actors
sales skills it? In fact, the actor can be said to be a professional salesperson is only applied in the entertainment industry sales skills. look at the way their application of sales skills:
they must sell themselves, they need to make sure their talent with a specific role to play.
they have to convince agents that they is a valuable commodity.
they have to make sure that the director, who is the best candidate for the role.
they have performed well for sales success, appears on the screen.
their income and happiness directly proportional to the performance of these four areas. once they become famous, the public to assume that they have opened the door of luck, the difficult struggle they are often unknown earlier, until insiders to disclose their history of struggle. many years of successful only that they have successfully sold today.
Waiter: multiplier
here into another completely different job: restaurant waiter. We've all heard before a lot of famous actors to do the restaurant waiter to make a living, This job does not require professional training, but requires good memory, so relatively easy to obtain. and did not expect you to do a lifetime of several restaurants, the waiter, so when a major breakthrough in his career when the resignation would be very troublesome Buzhi Yu.
your waiters and sales skills can find the link between it? how they do at work? They just listen to your order, end to food, or you enjoy the dinner, to recommend more delicious. smart waiter let you Choose beverages, aperitif, dinner and dessert, not just listen to your order. Why? who sold more, who get the bigger the tip.
one of my friends listen to in a car traveling sales skills instruction tape, and his daughter on the way learned some skills. high school, she got a part-time work as a restaurant waiter, as a new employee, her seat assigned to the meal at least, but that other waiters surprise, she get tips than they do. This is not just because she is a young, friendly, graceful girl.
So what caused this huge difference? because she never asked whether you want dessert diners, she think they definitely need, she asked what they want dessert. and the service time of frequent smile. Not surprisingly, her customers than the other waiter much more consumer customers. As much spending, to pay the tip on high. So Although the seat she was responsible for much of the menu, but she has a lot of tips received, and the waiter did not like the other, ran to a small tip. the application of sales skills to make her get the maximum return.
Doctors: Long-term doctor-patient relationship established
doctors to improve our health habits and lifestyles, and based on their practice experience and the latest medical report to make recommendations to us. dentist to our scaling, repair teeth, tooth extraction, and the implementation of a specific care.
if doctors learned and applied sales skills, they will benefit greatly. On the one hand, they will be more effective in persuading patients to adopt their recommendations; the other hand, were very happy to listen to suggestions, so also will be to at least three other people praise highly skilled doctors, has played a direct role in the recommendation.
some dentists to spend some valuable time to learn marketing skills, and now they are quite good in return. They are now easier to persuade patients to take preventive measures, rather than ignore the small problems, delays in treatment resulting in deterioration, and finally had to take a bigger treatment. This is a win-win process, because we do not want the situation worse, so it is willing to listen to his preventive recommendations. medical applications sales skills to make the patient more confidence in him, the long-term doctor-patient relationship contribute significantly to the establishment and consolidation.
lawyer: lawyers stage the protagonist
special occupations require them to apply marketing skills in all aspects. In order to get a lawsuit they with sales skills, in persuading judges and jurors is the right time to convince the parties also used. They have to convince fearful witnesses to give evidence, the testimony may greatly affect the outcome of the case. They teach clients how to provide effective testimony . they guide the jury in court, to persuade them to rule out the personal likes and dislikes, pay attention to the specific facts of the case and the corresponding provisions of the law.
best at the skills of lawyers is to set up sales arena. successful lawyer to know where the stand in court , when a halt to enhance the presentation of the results, in order to attract the attention of everyone when the higher or lower tone, how to use body language to influence the judges to determine how to control the cooling performance of the development of the case. If they do not sell, their can not win the lawsuit, the lawyer lawsuit poor record in this industry can not stay.
politicians: marketing, sales, or sales
When I say politician is a professional sales staff, will inevitably make some students feel unbelievable, something must. Recall: They gave us the biggest revelation is seriously committed. numerous times, that is controlled and fooled the public, because the candidates promised, if elected, how to be, but then another when elected Another view on the.
scholars to point out that politicians do not need the self-contradictory, and I never said all politicians are self-contradictory. I just want to note at the right time, in obtaining a commitment on the basis of consensus is the most effective marketing tool.
how we generate the candidate of hope? how they elected? they persuaded the majority of voters on election day to vote is able and willing to vote for him the scene. how do they ? They find a hot issue you care about most, such as a balanced budget, crime, family values and so on. They looked at a series of problems, you are given the same advice solutions. because they are consistent with your views, you think they and you are alike, you will most likely vote for them.
politicians sales skills sufficient to enable them to obtain what they want.
parents: most of the sellers around us almost every time the parents
every moment in the application of marketing skills. them through persuasion, induction, education and incentives to move children. These four skills are necessary for parents, of course, they will also sell its application to other situations.
by word and example, parents sell their values and beliefs to their children. They teach their children what to eat, what to wear, how to proceed, make friends and what children must learn the content. the child to master these in order to grow optimistic good at self-regulation for the health of adults. For a correct understanding of marketing skills will help smooth expansion of education, reduce the burden on parents.
children: persistent sellers
child is persistent around us the best salesman. Maybe you before that.
you remember, you have something special you want to own, you are willing to do anything to get it? may be your first bike, or in pet stores The fluffy puppy, you may think of each of your relatives, friends for help, even you think can help you to some of the people who did not know.
the lowest price you may find favorite bike shop, or Pet store puppies are willing to answer your questions about keeping staff. The next step with the success of your efforts and makes a sound technique to remind forgetful parents, in terms of treatment refusal skills than your parents, you adhere to and performed the initiative. most cases, you can get your desired.
almost no children at the store clerk to boycott a planned manner on the lower shelves of goods temptation. ready, you will see a skilled sales staff in action . Note that they convince the father, mother or grandmother said, and how to do.
you to take the children to the shops, they will ask: ; then would you do? No matter what you choose, they will get ice cream.
Friends: mutual sales
your friends how they do not sell to you? it may have had, but here I do not mean cars, music or computer accessories. they had a movie to recommend? indeed they are your friends, if they see something they like, they think you liked it, so willing to talk with you. Sometimes they recommend a meal place, sometimes they go to a concert to convince you to join or watch sporting events. but they really do is build a relationship. your memories to share more of you more intimate. This is the sale of art. you and your potential buyers to contact a friend or lover, the more help you build a lasting and stable relationship of mutual benefit.
Spouse: Sales marriage and the joy in life
if you're not married, but is preparing to get married, then Your life will be the most important sales, you have to convince the other party to accept you, and you spend the days after. Of course, after which they kept him to convince each other and your life together. marriage is your most important relationships in life , you need to keep in mind and continue to take constructive action, so often in marriage, > They may invite you to attend a conference, allowing you to present ideas or feedback; even at lunch time with you to explore some ideas. most cases, your responsibilities do not require you to spend time and energy to this project, but you can still express your thoughts. In the case of no interest, no one mind to express their views. But in most commercial situations, you feel, you have to be induced on the interest generated by the project, your name is not for you understand the information provided in the project appeared on the list; Now that you have a part of the project.
day, you and your colleagues the opportunity to lunch a lot. How do you make a decision? attention to this case, you see that some people like a particular food, and highly recommend to others and hope others like it. they try to sell you their choice, whether you follow their recommendations to act, I guess you have surely seen a twice. So what conclusions we get? you are in sales.
creed: sales, the better, from the success of the more recent
You were quite good too, you are likely to achieve a satisfactory income level or relationship is not bad. but if you're on your income level or relationship dissatisfaction, should first develop your sales potential, with these skills, and leaves Fortunately, on the way to the glorious road. you should spend a little time and effort to understand the daily life application of effective sales techniques. Before you aware of these skills will become a part of you, no one (including yourself) can feel it of sales skills. the eyes of the people around you is a lovely and competent people, rather than the concept of most people in the smoking cheap cigarettes, wearing a shabby, damp hand sales of fixed pattern. believe me, you will become successful in one.
active into your store, you can sell your goods to his reply to his inquiries, the customer purchase and left, which of course is a sales process. However, as a professional sales staff, the scope of his to be broader. he must actively seek customers from the start, so we order a more systematic and clear sales process, we use the eight steps and a topic to illustrate the sales process.
first step as sales preparation.
not properly prepared, you can not effectively carried out, such as product presentation and sales of regional planning. in sales for the steps, you must learn: 1, becoming the basis for professional sales people. 2 .3 sales for the region to develop the preparation of prospective customers.
The second step is close to the customer. good customer skills can bring close to the beginning of Hello. this step, you learn to: 1 .2 skills directly visiting customers, telephone skills .3 visiting clients, marketing communications skills to visit.
The third step is into the sale of the topic. grasp the good opportunity to cause our customers with attention and interest in the opening to enter the sales theme, so that your sales are a good start. this step, you must learn: 1, seizing the opportunity to enter the sales .2 theme, opening skills.
fourth step is to investigate and ask. Survey customers can help you master the skills of current conditions, the good and the customer asked to guide you in the right direction to sell the work. At the same time, you can find by asking for more information and support you to convince your customers. This step , you must learn: 1, prior investigations; 2, determine the research project; 3, to whom do fact-finding; 4, what survey methods; 5, the survey focused; 6, open inquiry skills; 7, closed examination techniques .
fifth step is the product description. In this step, you must learn: 1, the distinction between product features, benefits, special interests; 2, the characteristic of interest conversion techniques; 3, the product description of the steps and skills. < br> The sixth step is to demonstrate the skill. full use of presentation skills tips that can shorten the sales process, to achieve sales goals. this step, you must learn: 1, showing how to write the word; 2, showing the main points of the exercise .
seventh step is the proposal. proposal is a silent salesman. Any salesperson can not ignore its importance, especially if you reason to sell more complex products. In this step, You have to learn: 1, proposal preparation skills; 2 proposal writing skills.
eighth step is concluded. contract concluded with the customer, the sales process is the most important, in addition to the final conclusion, the You must also specialize in the sales process when selling the conclusion of each. Each conclusion of a sales process which leads to the ultimate conclusion. this step, you learn: 1, the conclusion of the principle; 2, the conclusion of the time; 3 , the conclusion of the seven skills, interests were aggregated method, afraid of it. dissent is venting inside unmet customer needs, where the recipe for dissatisfaction or interest, you can buy it as information. the face of this topic, you must learn: 1, to understand the reasons for customer objections; 2, why let customers review their objections; 3, the type of object; 4, objection handling of the six skills, but also the neglect of the so-called law, compensation law, Tai Chi method, asking law, if the law is the hh and the first Law of the six direct rebuttal.
eight steps above and a subject of sales, is a complete professional sales process. Of course, some of the sales process, to take advantage of the home sales parties and product launches or business seminars. sales by these methods are good, as long as you can master product description and display of skills, I believe you have sufficient capacity to do a good job.
Some industries do not apply to all skills, for example, store sales personnel, customers are active site, and you do not need to work to find customer, you can focus on learning how to make a door on your customers have a good impression, how to ask for tips to quickly understand customer needs and to recommend appropriate products to make a favorable conclusion. you with their actual work, repeatedly learning
all your work, but your work must be to your hobby!
many people like to separate work and personal pleasure. In some cases, this is a must. such as doctors and patients just can not all be friends? We hope to strike a balance in life, to better meet their own, but the work and enjoy each other should not be fragmented.
However, we regard the work of many people around confined work areas, to work as a last resort thing.
most cases, the sales as a hobby can greatly enhance your sales obtained from pleasure and satisfaction. This is because, you will continue to learn to make more profitable sales of more interesting new skills. learning can stimulate the brain, new knowledge and experience to bring us happiness. Once you find this point, sales will eventually become your hobby. You do not need to convince myself that the work will bring you pleasure, is a combination of both Naturally, sooner or later will happen.
under what circumstances you choose to do sales? If to make a living, you do not like in your work, then analyze, why you do not like your job? may be Because you can not learn to grow up, no sense of accomplishment, or no fun. the feeling behind your ability in this profession. If you do not really good at your work, no fun at work is not surprising.
If you do so, you only have two choices:
1. to change jobs, do you like to do;
2. to improve operational capability and gain more happiness.
just started to do business is a very hard thing, you are not familiar with the industry, not customers, everything requires you to start from scratch. you are going to , have to live each other's complaints and violent refusal, a month down to increase your income is not the slightest. Many think people who work in sales because they can not stand at the beginning of hard work and turn to other industries. However, the magic lies sale It was earned through sales of large sums of money, he must have mastered the skills you do not, you need to help and learn.
If you can learn to make themselves understood more professional, Jiao Jiao allow themselves to be able to make a lot of money, you will put sales as a hobby. observe the sales staff in the nuances of the time of sale, bit by bit to learn, you had the opportunity to make a lot of money. money do you insist on sales and the sales as loving power.

how to improve revenues in sales and achieved top sales performance and sales achievers who have a fundamental difference between people. top players willing to sell furiously work on him, sales do not just work, he knows how to sell into a hobby.
when they look for customers, customer appointments and conduct transactions, top players are doing their favorite thing. They also report the resulting gain a huge . If you feel a very tough sell, and want to succeed in sales, you will learn from top players, will work into a hobby.
Once you sell into a hobby, you will not mind if the road's hard, potential customers will not complain about the refusal. know why he refused is the sales start. Now you get used to the feeling that you previously considered independent of time and a place sales, you will find sales are taking place, you should carefully observed.
your investment in sales and Vietnam, from your observation of all aspects of life in the more sales opportunities. hard to study, you will find sales across in your every interaction with other people, but also, you will notice that others did with their sales efforts and to compare. under observation, your intentions in mind, and constantly improve.
sales to become your hobby, you have been accustomed to observe, study, rapid increase your sales skills , your customers are more and more naturally and improve performance.

learning and training professional sales personnel are trained, not born. You think of it, if it is born, why top sales personnel are concentrated in the Xerox, IBM, AVON (Avon), TOYOTA (that is, Toyota Motor), and other companies? why each of these companies on behalf of sales staff, all with a first-class professional sales skills? for no other reason simply because they know how to train a professional sales staff. just because they have a good sales training methods.
Xerox, Toyota have to have excellent sales staff, renowned in the industry, they are also With professional sales staff is the ability to sell in a competitive market environment, and create a competitive advantage. how they do it?
First, they are convinced that sales staff is trained. Therefore, they Never skimp on investment in money and time to train their sales staff, and huge capital investment to establish their own training institutions, and develop training materials for all stages of the business. Each sales staff into the company from the beginning, we must continue to receive training .
Xerox, a training director said: participate in the training of sales staff, although the speed of each person realize there is not, but after many repeated exercises, each sales staff are able to achieve the desired standards. you can feel their rapid progress, like a number of toddlers children, you watch them stumble and climb, but soon they each can perform in front of you out of walking. Excellent sales staff, eight years ago, in Japan there are 35,500 outstanding sales staff. The sales staff must go through one year training period in order to become a formal sales staff. new people into the company after the first four months training by the machinery sector, so that sales staff are on the car have a thorough understanding of the structure. The next month, begin sales training, training will focus on is divided into two parts, one Another is the , the new sales personnel into the actual attachment to the branch, place of business from its branch led by a senior sales staff to do practical exercises.
Toyota sales staff with the view that, in addition to and without any determination of extreme cowardice the people outside, can be trained into an excellent sales staff. its articulate, better able to pay attention to listen, more likely to be cheerful heart top sales personnel.
Xerox Ye Hao, Toyota Ye Hao, as long as you go know them, you know not the love of God in particular, so that they have excellent sales staff, excellent sales staff is trained by them.
the sales success of the hero, like successful athletes, the subject of envy and admire. When the success of the team gold medalist or a professional leader of an alliance is an interview, asked about winning the biggest reason is it? You can hear their answer is The answer is very simple, is the athletes, other industries as well. Why such a simple truth, but not in the field of sales by people seriously? first point is: sales staff was regarded as eloquent, articulate nature, this view is not called the true meaning of professional sales. The second: the real sales is a professional social science, but we have been lack of proper teaching materials.
the above two reasons, some people still stuck in the sale is born , born the myth, but we firmly believe: There is no school for students not only inappropriate teaching methods and materials. We are convinced: There is no natural sales experts, and only by properly trained professional sales personnel.
Charles de Gaulle once said, : great man does, is great, because they are determined to make great things. your past does not mean your future. professional sales personnel are not born, is trained, do not doubt the value of sales training is important Yes, you need to find effective training materials. Maiken Te sales training courses, professional sales staff has produced numerous empirical materials, is that you become a professional sales staff of the most important starting point for professional sales person's life is the most important lesson.
down is not an expert in life.
first contact with new things, no one will immediately proficient.
initial contact sales, very few people are going to it as a hobby, only to bring happiness to the sales experience and rewards You will deeply love sales in this sector. study and training, that is, you will love the weapon into the work.
for all potential customers, the product will not speak, you sell products and competitors, products sold, and no difference in essence, all the cars are a means of transport, why some customers choose a Ford, Honda and some customers they choose? If Ford's sales will be done to change Honda sales, Honda's sales staff to sell Ford vehicles change, you will find they are still in their respective positions to make good on the performance.
1, attitude
how you usually deal with love and work what?
us to test, you ask your friends or colleagues: how to use time entertainment. Do you pay attention when people talk about and talk about personal preferences work, great expressions and language differences.
Why do people always shown love on the passion, excitement, and some even carried away? Hobbies people can study, positive, and forget everything.
attitude is the general sales staff and excellent sales person, the importance of different factors. I believe that this not only for the sales, general areas of life are applicable. Think you know the happiest, most successful people usually performance, they depressed, negative? Normally, they are in high spirits, smiling, positive approach to life.
why not sell the same as the treatment of personal preference, given the energy, enthusiasm, expectations, investment, fun. If you do not have the sales as your personal preferences, then why not consider you to benefit from a personal hobby, sell your personal achievements and your own?
between work and personal hobbies difference is: the lack of emotional investment. So have no illusions about the work the majority of people who happen to work in the indifferent. they become indifferent, they do not participate in business activities of enterprises do not contact with other people.
of those devoted work of passionate, life has more color, more fun. Even if you are not interested in living your life, at least interesting. learn to interest to the work, then work to bring you pleasure. You will be able to found from the work a little bit of fun, even if it is cold microphone or business card. in your means of livelihood, be sure with your favorite side.
treat love as an active learning, although we think they are too busy , and no time to study, perhaps because I am the door learn faster, or because we do not really know what they do not know; but you realize that the vast majority of people stopped after the completion of early education conscious learning. How do you start? attention to your home exchange. observe how the reception of your retail staff, and pay attention because of their service to make your feelings about the store. to develop a bulletin board and newspaper reading habits. who talk directly to you topic, why? carefully listen to the radio for a long time to attract the attention of your program worth serious analysis. observe the events around you, you will get from where you want to learn.
allowed to make mistakes. Let your life learning will dramatically change your life. students always make mistakes, so let a student is allowed to own their own mistakes. This will help you to remove the burden of thought: Because you are still learning, you do not always correct .
hold the attitude of learning will not be struck down by failure; Instead, learn from mistakes is a part of. As a student, you have to admit that they tend to make mistakes, just admit it, you can learn more .
2, the learning process
no one in the beginner walk, you can go very well. to try and learn a skill training, but also through the learning curve described by the four mental process. You will the process of discovery learning which level you belong to, so you can quickly across a level to the next level.

no sense of ignorance in all areas of life has four levels. The first level is called non- feel ignorant. At the most basic stage, it has not been recognized or do not admit that they need help, they help the most difficult to accept other people.
people at this level if they have free from the highway to the little country on the road, there is no awareness. because they are unaware of their need to learn new things, so life is very mediocre. or they complacent, never thought we should strive.
there is a person fall into this category. You and I may like or never another way we act, accustomed to the status quo. learning to try new things in the past, we are in no sense the level of ignorance.
look at the baby steps, you will find that he did not know how to walk. Since everyone is in the walk, so he tried to walk. continue to fall, he learned to walk is not as simple as it looks, he reached out for help. He reached the time for help to start mm into the second level stage of conscious ignorance.
conscious ignorance
second level is the conscious ignorance. When we realize that they do not know ...