It? In order to understand the views of consumers, Xinhua International Information Consulting (Beijing) Co., Ltd. launched the Consumers know the Beijing auto show exhibited more than one time to watch the show
into that ushered in the biennial this year's Beijing International Auto Show, now held to eleventh. the Motor Show will be held in April 2010 2 May 23 m5 in Beijing China International Exhibition Center was held.
survey, on display at the 2010 Beijing auto show time the exact date, 59.3% of the respondents said that % go of all personnel involved in the investigation of a percent or so.
dynamic style, but still the mainstream trend of diversification has now
Beijing International Auto Show for the current models on display, consumers more concerned about what kind of style models ? survey showed that , as models of products on the market continuously enriched, more diversified consumer choice, the rose slightly.
appearance, engine, safety equipment is the most talked about models for the three major characteristics of
characteristics in terms of attention, Safety Equipment Home of the increasing popularity of car consumption, the domestic car consumption began towards a major shift in consumer attitudes, purchase and use of links in the performance of rational, from a practical point of view need to pursue high quality of life is becoming a dominant factor in consumer disposable people.
the first black to be the most attractive to consumers over the silver body Color
the consumer mind, at this auto show, what kind of body color most consumers concerned about this? the survey, Two eye color. with the findings of the previous two years is different is the black for the first time more than silver in the first place.
from the global automotive market, white, black, silver is still the three basic colors dominant. in the U.S. and European markets, silver, black and white with a dominant color for cars. It is noteworthy that, in the color department, in addition to red, the consumer the choice of other bright colors show the proportion decreased, such as the blue color, purple and other colors.
reminder personalized consumer concern about the unprecedented heat SUV
made in the development of the most talked about model level, the the two models. compact car models to the large number of optional and not of broad interest for home accidents, but SUV's attention increased year by year, has become a phenomenon we have to attach importance to.
Although in recent years gradually introduced in the consumption tax, purchase tax and other consumer policies are In addition to the appearance of distinctive, the features and more versatile, both the advantages of cars and vans, field trips and travel to work tilapia, is the main reason for consumers to value the SUV. In some countries, SUV sales in the automobile the proportion of sales has exceeded 30%, while in China, only 5% -6%, from this side, SUV should be said that in China there is great demand for space.
still favored but the 5-speed automated manual markedly increasing
manual focus attention on the transmission form, transmission is now very popular, although it was initially assembled in the high-end cars, but now the car configured as consumers become increasingly demanding, some middle and low cars have also equipped with automated manual gearbox. in the city road driving, the person opening the manual transmission cars often congested road, the driver stepped on the clutch when shifting frequently feel physically and mentally exhausted; and high speed, automatic transmission vehicles open to those people who do not enjoy the fun of driving manual and itchy , and things like conflict. Fortunately, 10 years ago, a set of automatic / manual transmission in one (Tiptronic), to resolve the contradiction. use of such transmission, both in the same car, manual transmission, to experience the real fun to drive; they can use automatic transmission mode, comfortable and easily pass through the congested road.
hybrid, although favored, but slow to cause some consumers to promote new energy vehicles with the loss of confidence in the national support policies
becomes clearer, the industrialization of new energy vehicles have been put on the agenda. then the number of new energy vehicles, which consumers are most concerned about what type of technology models? Xinhua believe the survey, 45.3% of the respondents were optimistic about the mixture of the same power, compared to other new energy vehicles, the hybrid market in the world in recent years, is widely respected, technology is more mature. With the Toyota Prius and other hybrid dynamic models of success in the market, its technology and Fuel economy has been recognized by the public, has become the first choice when consumers buy.
but worthy of our attention is that the survey showed, up 19.9% of respondents said the new energy vehicles not concerned. This greatly concerned about the
brand survey, consumers are most concerned about the system in the other, the German cars have topped the list with 49.3%. either from the time of entry, or the current market share point of view, German cars attract the attention of so many respondents were not unexpected, and its solid performance and good brand image has been rooted in the hearts of Chinese consumers. and move forward in recent years, the development of own brand momentum and continuous improvement of product quality, its brand image a substantial increase, second only to German cars in the cars of concern, and the degree of concern far higher than the Japanese, the U.S. Department of brands.
FAW Car to become the most talked about brands
for the current Auto Show, in the domestic brands, consumers are most concerned about what Which? the survey, Enterprise Chery, Geely, BYD is placing him later.
FAW and Shanghai Automotive are the foundation of a joint venture with the development of independent brands, such as FAW Car Pentium B50 and B70 are shared with the Mazda 6 platform, The upcoming Pentium B30 Volkswagen Jetta is expected to adopt a platform; Shanghai Auto's Roewe and MG to MG with the purchase of British Rover technology. consumers concerned about their high expectations that the reliability of their quality larger.
Conclusion
above investigation, Xinhua found the letter, the respondents in this year's Beijing auto show model and its characteristics are concerned with the investigation in recent years, reflecting the differences in trends is not the car, was respondents focus more on the show car's consumption choices reflect their cars, waiting to see the appreciation from the auto show to active involvement in order to obtain more information about the vehicle itself, which reflects from one side to enter China auto market really the popularity of private consumption stage. In addition, through this investigation, we have seen, the respondents were high on the enthusiasm of SUV models, on the upsurge of concern about their own brands, and some consumers are not new energy vehicles ignored, and so on, these are worth our serious consideration.
of: Sohu car commentator Zheng Xueqin
license status: The author posted this article authorized Sohu exclusive, rights reserved.
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