Who made into a dead letter limit in the manufacture of

 New year, Maotai Group announced its product prices increase. Flying the best-selling 53-degree price Maotai transferred 619 yuan, at the same time, also released the price of such Maotai not more than 959 yuan a However, the This is not the first time Maotai Group, published



2010 12 15, Moutai Group announced on the outside, 53 degrees most popular flying market Maotai bottle of 499 yuan from the previous ex-factory price upwards to 619 yuan, or more than 20%. Yuan Renguo Moutai Group General Manager and subsequently published in Hefei, the retail terminal Maotai new ; 869 million. Many large supermarkets in Hangzhou and alcohol found in specialty stores visited, 959 yuan a bottle of shops and even marked the high price of 1990 yuan, more container is in the Wen San Road in Hangzhou, a tobacco specialty stores, the price of 53 degrees was flying Maotai 1350. Mr Chu told reporters that the owner, and now Maotai day a price. Buy too early as possible, near the Chinese New Year, the price will definitely rise. He said: Maotai 38 degrees, 42 degrees New Year period the price of liquor has been stable at between 400 yuan to 600 yuan, only 53 degrees all the way Maotai prices skyrocketing.

multi-level dealers

understand that reform and opening up, the price per bottle is only 8 yuan Maotai, when an ordinary worker's monthly salary was 40 yuan, conversion look at a monthly salary can buy 5 bottles of Maotai. With the price increases Maotai, until now most of the 1990 yuan, according to the average worker is now an average of the monthly salary of 2,400 yuan, with half a bottle of Maotai can afford. Yuanren Guo said recently that the relevant provisions of Maotai Group is developing, for violating the third Operation in Hangzhou, the money in the tobacco business, Wei told reporters, Maotai a However, dealers often have a lot of class, In addition to wholly owned stores and many dealers in this channel, there are a lot of their channels. Up ex-factory price, limited to the retail price, such a policy is neither reasonable nor practical. Such as adequate supply, prices will come down. The soaring price of Maotai

grid, it was suggested that such a high price in the end who drink wine? Who needs such a rigid pull? Research Center, Zhejiang Academy of Social Sciences, said Yang Jianhua, Maotai has left people high levels of consumption can bear more and more away, the major consumer groups concentrated in enterprises, has begun a do not buy At the same time, the operation of hot money movements from the point of view, fine wines has begun to be It is understood that China's collection of vintage wine, in fact, already from the beginning of this century warming, 2010, China held several auction companies, including Maotai, including special auction. December 14, 2010, Xilingyinshe autumn vintage wines special auction in Hangzhou, China came to an end, before a bottle of 1958 caused widespread concern Maotai annual earthenware bottles labeled as king of the audience, the final price up 1.456 million yuan.

Maotai hunger marketing

who appears in many markets, the implementation of the limit order is Maotai limited price increases, a continuation of hunger marketing strategy. Many market participants believe that increased ex-factory price Maotai factory side, while they secretly to control volume. Maotai broker to research the town had found Maotai sales company stock at least 900,000. But for this argument, Deputy General Manager Maotai sales company and do Maotai are denied because the Maotai Maotai inventory features, from production to the factory must be caused by nearly 5-year cycle, not Maotai manufacturers.

intentional. Maotai sales companies from the information that Maotai flying 53 degrees in 2011 would increase the supply of 10%. The general manager of Yuan Renguo Moutai Group, said, Although the link layers of distribution channels increases, leading to retail prices much higher than ex-factory price of the cause, but argued that Although the price has been laid Maotai dependent liquor industry in China's dominance, but in recent years not only face the challenge of Wuliangye old rival, the upstart Yang has also been carried out by high-priced marketing emperor to abdicate. He was director of marketing for several well-known wine prices, .

liquor industry chaos

industry who asked not to be named, told reporters, He said the first wine of the marketing model has led to the phenomenon of layers increases. It is understood that most of the wine prices have gone four agent model, that Quanguozongdai, provincial generation, Generation-to-end retail market. In the ex-factory basis, each agency will be taking 10% or more of the profits. The liquor industry prevailing Some liquor distributors will be a one-time payment of 30 million to 50 million or more charges, as drinks bought specifically for a hotel right. , or the consumers pay, liquor prices certainly increase. Zhejiang University Economics Professor Xiao Wen told reporters that the supply and demand determines the price presupposes the existence of competitive products and markets. Special market position due to Maotai, monopoly has been formed, the manufacturers have a lot of pricing power, pricing power has been such layers dealers, speculators such as trading intermediaries between the layers of Maotai have always been 'no worries about his daughter to marry the emperor' mentality, and let the market occurred during the operation of a number of irregularities. the negative trend.